Smith

Katie

Not Just Another

Senior User Experience Researcher

ABOUT

Results-driven Senior User Experience Researcher with extensive expertise in strategic conversion rate optimization. Specialize in employing both qualitative and quantitative research methodologies to derive actionable insights that enhance user experiences and drive business growth. Foster innovation and collaboration, excelling at working cross-functionally with product, design, and development teams to create user-centered solutions that meet both customer and organizational goals. Combine deep user empathy with rigorous analytical skills, allowing identification of user pain points and optimization of digital touchpoints effectively. Design and conduct user studies, usability testing, and A/B testing, translating findings into strategic recommendations that enhance user engagement and increase conversion rates.

SPECIALITIES

  • Extensive experience with mixed-methods testing.

    • Optimizely | VWO | CONVERT

    • Loop 11 | Lyssna | Maze | Usertesting.com

    • Hotjar | Quantum Metrics | Microsoft Clarity

  • Collaborate effectively with cross-functional teams, including designers and developers, on redesigns, new feature implementations, A/B testing, and more. This includes working smoothly with both internal teams and clients who have their own design and development resources. My ability to integrate seamlessly into teams fosters a comfortable and trusting environment, which is a key reason I have maintained long-term client relationships spanning over four years.

  • Conduct quarterly roadmapping sessions with clients to align on goals and get buy in on initiatives for the quarter.

  • GA4 | GTM | Amplitude | Quantum Metrics

  • With over 7 years of experience as a UX researcher, I have developed the expertise to mentor junior UX researchers, encouraging them to adopt innovative approaches.

Current & Previous Clients.

  • True Botanicals

  • Curology

  • Mack Weldon

  • LMNT

  • Good Ranchers

  • Athletic Greens

  • Dry Farm Wines

  • Aera

  • Stio

  • Thesis

  • A brown glass dropper bottle labeled '11' with 'True Botanicals' and 'Chebula Active Serum' surrounded by splash of a yellowish liquid.

    True Botanicals.

    $2m ROI increase in 12 months through a/b testing and usability studies.

    Case Study
  • A person's hands holding an open box with skincare products labeled 'Curology' inside, against a lavender purple grid background.

    Curology.

    Interactive e-commerce journey map and strategic roadmapping.

    Case Study
  • Mack Weldon Pants

    Mack Weldon

    Case Study Coming Soon…

  • Two men riding horses along a rural landscape with trees and hills under a blue sky.

    Good Ranchers

    Case Study Coming Soon…

Proven Experimentation Programs.

Led strategic quarterly roadmap planning sessions, guiding experimentation initiatives aligned with clients’ evolving business goals. Owned end-to-end execution, from ideation to launching A/B tests with a 60% average win rate across clients.

Recommendations.

  • Katie is one of the most reliable and knowledgeable UX Researchers I’ve worked with, whose vast experience and consistently demonstrated expertise shine in any business she supports. She’s a well-rounded team player who embodies all the qualities you want in someone who can synthesize data into valuable insights about your users and take it a step further by optimizing your digital experience to drive meaningful impact to identified KPIs. Her ability to understand user behavior through comprehensive data analysis in a way that directly translates into strategic performance improvements is truly impressive. Any team would be lucky to have her.

    Matt Bass | Director of Optimization

  • Katie has executed some of our longest and most impactful UX Research and Optimization engagements for high-growth and large / enterprise DTC brands. Throughout that time she has consistently been able to build strong relationships with frontline and leadership teams, making herself a highly valued extension of the client's team. Katie excels at understanding how quantitative data supports and qualifies designs, recommendations, roadmap priorities, etc. By having a firm understanding of the story the data tells, paired with an inquisitive qualitative consideration for how users are engaging with a digital experience, Katie is truly a well-rounded UX Researcher.

    Toby Hemmerling | President at Anatta